Pineapple express was released on 12TH September 2008, starring Seth Rogen and James Franco. The genre of the film is action, comedy and the audience it is aimed at is boys and girls aged 15+. The media of the video is a teaser trailer which lasts for 33 seconds. This is a normal amount for teaser trailers as most teaser trailers last around 30 seconds-1 minute. Although it is not shown in the trailer, the institution that presents Pineapple express is Columbia Pictures. This is not a typical feature of teaser trailers as the institution logo is often shown at the beginning. The trailer represents people who take drugs as being slow and stupid through the character Saul Silver. The ideology of the film is that drugs can lead to terrible consequences.
The trailer consists of 35 frames which are very fast paced. This is similar to the other teaser trailers I have analysed in the same genre. The trailer gets straight into the storyline, ‘I witnessed a murder.’ This is as a result of the trailer being very short the producers want the audience to know straight away what the storyline is based around. The first shot sets the scene for the audience as it is a mid shot so we can see that the character is wearing a suit but not in a conventional way. The shirt is undone, he isn’t wearing a tie and there is a t-shirt showing underneath; this reveals to the audience that he is a messy character. The next frame is a low angle wide shot to show us clearly what is happening, which is a main being killed. It relates to the previous clip as it shows the audience the murder the character was speaking about. The low angle is also a point of view shot as it is from the eyes of Dale Denton witnessing the murder. The next frame is a high angle shot medium shot of Dale to show that he is vulnerable because he has witnessed the murder and is now involved in the situation. There is a flash on the screen and we hear synchronous sound of a gun being triggered, we also see the gun being fired. There is another high angel shot of Dale trying to escape the scene, the high angel suggests he is scared and is powerless.
Following this we have a text screen saying, ‘one hit,’ this relates to the story that the characters take drugs. We see two mid two shots of Dale and Saul worrying over the murder and the second text screen which finishes off the first one, ‘one hit could ruin your whole day.’ This reveals to the audience that the characters are now in a huge mess and that the film is going to be based around it. The next few shots range from mid shots, long shots and wide shots. This is to vary the trailer and let the audience see exactly what is happening, such as the wide shot of Saul jumping into a dumpster. There is also an asynchronous sound of a voice over of the bad guy talking through these clips. The mise-en- scene of the bad guy’s costume is a smart suit, the composition of the shot shows he is surrounded be trees and green which suggests he is in a cleaner atmosphere. Compared to the clips with Dale and Saul, they are surrounded by a messy area, which suggests they are not as wealthy as the bad guy. The music also cuts during the scene of Dale and Saul at the dumpster to emphasize the comedy of the film.
We then have another text screen to tell us that the film is created by producers who have made Superbad. This hooks the audience in because if they have enjoyed Superbad, then they would want to see another film made by the same people. The next few clips show the action of a car chase and the good guys against the bad guys. We have a low angle shot of Dale jumping on the bad guy which suggests Dale now has the upper hand. We also see a matched on action shot of Saul putting his foot through the window and then the car flying through the air. There is a depth of field shot which focuses on Saul (who is driving the car) because we are shown his facial expresses as the car flies through the air.
The last two clips are text screens telling us the name of the film and when it is due to be released. This is a common feature of teaser trailers; therefore we will take it into consideration and think about putting a text screen of the release date. The trailer doesn’t contain a narrator until the very end, telling us the name of the film and the rating. This could be as a result that the producers don’t want to give too much away.
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